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How It Works

From application to launch, here's exactly what happens when you apply for a free website through The Free Website Initiative.

Four Phases. One Beautiful Website.

01

Discovery

Phase 1

We start by getting to know your business inside and out.

  • A focused discovery session to understand your goals
  • We learn about your audience, competitors, and brand
  • You share any existing assets (logo, photos, content)
  • We define the sitemap and page structure together
02

Planning

Phase 2

We map out every detail before a single pixel is placed.

  • Sitemap and content structure finalised
  • Wireframes for key pages
  • Design direction agreed
  • Content inputs gathered and reviewed
03

Design & Build

Phase 3

This is where the magic happens. We design and build your entire website in a single session.

  • Mobile-first, fully responsive design
  • Professional copywriting based on your inputs
  • SEO-ready structure from day one
  • Performance optimised for fast loading
04

Review & Launch

2 revisions

We hand it over, you review it, and we make it perfect.

  • You review the completed website
  • Two rounds of revisions included (content and styling)
  • We deploy to your hosting
  • Your website goes live

From discovery to launch, we treat every free build like a premium project. Because that's exactly what it is.

What's Included in Every Build

Responsive Design

Your website looks and works beautifully on every device, including mobile, tablet, and desktop.

Professional Copy

We write clear, compelling copy based on your business inputs. No Lorem ipsum, ever.

SEO-Ready

Proper structure, meta tags, and semantic HTML so search engines can find you from day one.

Fast Loading

Optimised images, clean code, and performance-first development for quick page loads.

Full Ownership

You own your website immediately. No lock-in, no conditions, no strings attached.

Case Study Feature

Your business is featured as a case study on our site and YouTube channel.

A Few Things to Know

Scope

  • 5-8 page brochure website
  • Single-session build
  • 2 rounds of revisions (content and styling only)
  • Static HTML, no CMS included in free build

Add-ons available separately

  • Content Management System (WordPress)
  • E-commerce / Online Shop
  • Booking Systems
  • Additional pages beyond 8
  • Ongoing maintenance & support

See our Services page →